Reach! Community Gym

Blue booklet cover titled 'REACH! Process Brief' with a large white star and a graphic of a blue crutch.
A blue informational panel explaining the REACH community gym's purpose, branding process, and goals for creating a friendly and welcoming environment.
Infographic comparing gym membership problems and solutions, with colorful star decorations at the top.
A stylized chart with three concentric semi-circular bars colored purple, pink, and green, each labeled with a percentage and descriptor: 58% Busy, 50% Intimidated, 35% Expensive.
Blue background with a pattern of headphones and audio equipment, multicolored stars along the border, and the word 'Branding' in large white letters in the center.
A collage of various fitness and organization logos, including Reach, CrossFit, Gold's Gym, Equinox, the YMCA, and others.
A presentation slide explaining the logo development process for a brand called REACH, featuring various black and white logo concepts with stars, lightning bolts, and barbell icons, and text describing the design choices and the final logo.
Document titled 'Pattern Development' explaining the process of creating patterns inspired by gym equipment, showing different pattern designs including circular motifs, wavy lines, and kettlebell illustrations.
A page from a brand guide showing logo variations for 'REACH!' including a black star with a white script 'R' inside and a blue star with the same 'R'. Different font styles and sizes are demonstrated for the text 'REACH!'. The guide includes alphabet samples in several typefaces: Avenir Book, Avenir Black, Cereal Bold, and Cereal Black, with color palette specifications.
Text on the image reads "FINAL DELIVERABLES" with a decorative blue background featuring illustrations of neckties and propellers, and a legend with color swatches and their codes.
Display of stationery products, including envelopes with colorful star designs and a blue envelope with a star and string lights pattern, under a banner with stars and syringe illustrations.
Digital collage showing the process of creating a magazine ad, with sections labeled 'DRAFTS' and 'FINAL'. The drafts include various fitness-themed designs, and the final features a black star with the word 'REACH!'
Collection of motivational fitness posters with various designs and text, some featuring silhouettes of people and exercise equipment, and a display of colorful water bottles below.
Row of colorful glue sticks, sports towels, and scrunchies with a decorative border of sports-themed images at the top and bottom.
Pattern of yellow vintage telephone handsets and cords on a blue background.

Software used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Procreate

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